The Dumply Verse – Food Pun Wear & Merch

online resumé

The Dumply Verse - Food Pun Apparel & Merch.

Client

Personal Project - Conceptual Design

Category

Digital Illustrations, Graphic Design

Software/Tools Used

Clip Studio Paint, Affinity Designer

My Role

Artisit & Graphic Designer

Duration

2020 - 2021

overview

Born during the challenging times of the COVID-19 pandemic, The Dumply Verse is a fun, light-hearted apparel and merchandise brand designed to bring smiles to faces and lift spirits.

At the heart of our brand is Dumply, a fictional character and vlogger with a dream to travel the world, spread joy, and meet other food characters. Our collection of food pun clothing and accessories blends humor and creativity, offering a cheerful escape from the world's stress.

See also - Food Pun Illustrations

https://www.bellemisa.com/quotable-bites-food-puns-illustrations/

introduction

the problem

During the Covid-19 pandemic, people faced unprecedented levels of stress, isolation, and mental health challenges. With lockdowns forcing everyone to stay at home, the need for joy and positivity in daily life became crucial.

Traditional forms of entertainment and comfort were no longer sufficed to combat the widespread sense of gloom and disconnection. People turned to online platforms to seek solace and connection, craving creative and engaging solutions to uplift their spirits during these hard times.

the solution

The Dumply Verse was created to spread joy during the pandemic. It features Dumply, a cheerful vlogger, offering food pun apparel and merchandise to provide a light-hearted escape from stress and bring positivity into people's lives.

goals

Spread Joy and Positivity: Create apparel and merchandise that brings smiles and lifts spirits, especially during challenging times.
Engage a Broad Audience: Utilize Dumply, a fictional character, to connect with a wide range of individuals through humor and creativity.
Deliver High-Quality Products: Ensure all merchandises is one of the highest quality using a print-on-demand model to maintain standards.

objectives

Design Consistent and Cohesive Products: Develop a unified style across all merchandise featuring food pun illustrations.
Leverage Online Platforms: Use social media and e-commerce platforms to reach and engage with customers.
Achieve Customer Satisfaction: Prioritize exceptional customer service and quick, reliable product delivery.
Expand the Brand: Continuously introduce new designs and products to keep the brand fresh and exciting.